LEGO and Universal Products & Experiences have joined forces to create a new LEGO line based on DreamWorks Animation's preschool series, Gabby's Dollhouse. The new line features four sets that are now available for pre-order on LEGO.com and will launch on August 1, 2023.
The Gabby's Dollhouse LEGO line offers a unique role-playing opportunity for children to engage in imaginative play and creative problem-solving while celebrating a growth mindset. The sets encourage flexible thinking, confidence, and learning from mistakes, in line with Gabby's catchphrases, "I haven't figured that out YET" and "I failed fantastically!"
The new LEGO line aims to empower children by modeling ways to overcome challenges through resilience, teamwork, and finding creative solutions, even if things don't work out at first. The aspirational series shares the LEGO brand values of creativity, fun, and imagination, and aligns with the company's vision to be a global force for learning through play.
Senior Designer at the LEGO Group, James Stephenson, said, "I'm excited that we're bringing the world of Gabby's Dollhouse to life in brick form. We are firm believers in learning through play, and Gabby embodies that with her unparalleled tenacity and spirit. I can't wait for children to bring this experience to life in their homes, building the sets, solving problems, and role-playing."
10785 Bakey with Cakey Fun
- 58 pieces
- £8.99, $10.99, €9.99
- Gabby, Cakey
Kids join Gabby and Cakey in an activity-packed kitchen. There’s a mixing machine and ingredients such as whipped cream, fruit and chocolate, plus a chef-cat oven. The big tiered cake has a revolving top section that kids can decorate with tasty treats, including swirls of frosting, fruit, chocolate and 2 gold stars. With a cake case Starter Brick, kids soon experience the joy of creative construction. When the day’s play is over, all the accessories stow away inside the big cake until next time.
10786 Gabby & MerCat's Ship & Spa
- 88 pieces
- £18.99, $19.99, €20.99
- Gabby, MerCat
Kids who like toy boats, beauty makeovers and creative play will also be inspired to explore endless imaginative cat adventures with this multifaceted playset.
10787 Kitty Fairy's Garden Party
- 130 pieces
- £24.99, $34.99, €29.99
- Gabby, Pandy Paws, Kitty Fairy
Gabby, Pandy Paws and Kitty Fairy from the popular TV series drink tea in the tree house, where Kitty Fairy has a bed and strawberry snacks. There are flowers for young gardeners to grow, plus a slide, swing and merry-go-round for the friends to play on. Accessories, including apples, a wateringcan, teapot, cups and butterflies, inspire kids to explore imaginative role play.
10788 Gabby's Dollhouse
- 498 pieces
- £69.99, $79.99, €79.99
- Gabby, Pandy Paws, MerCat, Cakey
Gabby’s Dollhouse features 8 colorful rooms connected by a sliding elevator. Each room is filled with activities. For example, kids can bake in the kitchen, use a slide in the playroom, get creative in the art room, play piano in the music room, pamper themselves in the bathroom, take a nap in the bedroom or head to the rooftop for a party on the rotatable dance floor.
Joe Lawandus, Senior Vice President & General Manager, Global Toys & Hardlines, Universal Products & Experiences, said, "Gabby's Dollhouse delivers what kids love best - unboxing surprises, miniature worlds, and adorable cat characters - and the LEGO sets inspire them to play along with the show at home by creating, designing, and building from their imagination while encouraging flexible thinking and problem-solving, just like Gabby does in the series."
Fans can pre-order the sets now through LEGO.com and selected retailers.